So, you have decided to take the giant leap. You want your business to grow and you want to leverage the use of internet for it. But, you lack the basic knowledge about websites, let alone managing them. The technical jargons used for websites go above your head. That is why we have created this FAQs section where we address the very basic questions people typically have prior to owning a website. We hope it is going to help you to some extent.
Why Your Business Needs A Website?
With the surge of Internet, more and more people are resorting to the web to find products and services. If a business has a website, potential customers can find information about its product and services 24X7 and 365 days a year. A website doesn’t have store opening and closing time, so it can cater to the needs of a customer at any time. A business with a website is seen as more credible and trustworthy; it keeps the customers informed at any time and it helps the business reach out to a larger potential audience.
What is a Domain Name?
Simply speaking, a domain name is a unique name that is used to identify a website in the online world. It is like an address that needs to be used to access a website. For example, the domain name of SHARTOR is shartor.in. The suffix of a domain name can vary – for e.g. .com, .net .org, etc. Some domain name send with the country code like the .in stands for India and so on.
What is Domain Hosting?
Domain hosting refers to the businesses that are into hosting domain names for companies and individuals. In order to have a website, one has to rent out a space in the web world. Examples of such service providers include godaddy.com, hostgator.com, etc.
What is SEO?
SEO is the acronym for Search Engine Optimization. Simply owning a site is not enough it has to be search engine optimized so that it can be found on the search engine for relevant queries. In simple words, the better a site is optimized for search engine, the better it will rank in search engine results and so more people will see it.
What are Keywords?
Search Engine Optimization works on Keywords. These are actually the terms people use to search something on search engine. A website typically has certain keywords for which it should be optimized to get traffic from search engines. For example if you are a bike seller in area X in Delhi and you have a website. So, your website should be optimized for the relevant keyword such that when someone searches for ‘bike seller in area X in Delhi’ your website comes in the top results. This way potential customer can reach you and it will boost your business.
What are SERPs?
SERP stands for Search Engine Ranking Page. Simply put, it refers to the position of a webpage in the search results for a particular query. If the SERP of your website for a relevant keyword is good, it will rank higher in search engine results.
What is Web Development?
Web development is a very broad term that has many activities under its belt. In simple words, it is the back-end of a website which includes programming, coding, scripting, network safety configuration, etc. Many people often confuse it with web designing which we will explain next.
What Is Web Designing?
Web design is that part of the website which the customer sees. A professional web designer is responsible for the look and feel of the site and how it interacts with the users. For a website to be designed properly, it should not only look good, but should also be user friendly and easily navigable.
Why Content Is Important?
The most used phrase about content in the web world is that – it is the king. It sure is. Search engine giants like Google, Bing, etc., place a lot of emphasis on unique content on website. In fact, they penalize the sites that have copied content. That is why it is very important that one has updated, unique and error-free content on their sites.
Why Mobile Compatibility Of A Website Is Important?
With the increase in the use of smart phones, tablets, etc., more and more people are accessing the web through these devices. If a website is not mobile compatible, it will look out of sync in a mobile device – the user’s experience will be hampered and it is lead to a reduction of traffic to a site. Sure, that is not something that desirable. That is why mobile compatibility is a must.
Why Social Media Marketing Is Important?
Social Media Networks like Facebook, Twitter, Google+, etc., have become an integral part of people’s life. There are millions of people who are active on these networks every day. They present a great opportunity to businesses who want to popularize and market their business among the masses. So, it is very important that businesses leverage social media to their best advantage and reap the benefits.
What is Google Analytics?
Google Analytics offered by the search engine giant is a service that generates crucial statistical data about a website’s traffic. It tells one about the sources of the traffic, measures conversions and sales. It also segregates the visitors from search engines, direct visits, etc. If you want to delve deeper into your site’s performance, you should know how to read and use the information provided by it. It is widely used by webmasters. The basic version is free for all. However, there is a charge for the premium version.
What is Google Authorship?
In simple words, Google authorship is the way through which an author can link the content he writes to his Google+ profile. The content of a person with a good author rank will rank higher in search engines.
What is Webmaster Tool Integration?
Webmaster tool integration is very important. Google Webmaster Tool is one of the most important tools and comes highly recommended by webmasters. It highly helps in the search engine rank optimization of a website. One can use it for analysis and checking the vital statistics of a website. It not only provides you with deep sights about the traffic to your site, it also tells you how your site is indexed by Google. From providing you with a full list of the search phrases that leads to your web site being displayed on the search engine results pages to all the information about all internal and external links to your website, keywords, errors etc., it will provide you with all the vital information.
What Is Site Map Generation?
Generally speaking, a site map is actually a list of pages on a website which is submitted to search engines so that it can be better crawled by search engines. Crawled pages are then indexed by search engines so that for a particular query a relevant page can be displayed in search engine results.
What is robot txt. file?
In plain words a robots.txt file is a text file which is meant to stop web crawler software, like the Googlebot, to crawl and index certain pages of a site. Typically, the file is a list of commands, like Allow and Disallow. It commands the crawlers which URLs they should or should not retrieve. For example, if you set a URL to disallow in your robots.txt, the search engine crawler with not crawl and index the URL as a result of which its contents will not show up in Google Search results.